From the Founder
Why I Created BrainyTots — A Message from the Founder
Hello, I’m Raafia Noor Afzal, the founder of BrainyTots. I’d like to take a moment to share why I started
June 21, 2025
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Introduce your child to the joy of hands-on learning with BrainyTots’ screen-free, STEM-powered adventure books. Designed for ages 4–10, our interactive unlocking mechanism turns problem-solving into play.
Interactive books introducing kids to the wonders of coding, logic, and early science.
Boost self-esteem through gamified progression and tactile achievements.
Hands-on tasks and page-locked challenges foster deeper attention.
Each page blends critical thinking with engaging storytelling and puzzles.
BrainyTots helps children aged 4–10 grow through active, tactile learning. Our books are designed to teach logic, STEM, and life skills using our mechanical unlocking mechanism. Learning becomes a journey of hands-on discovery.
Our mechanical books offer screen-free logic challenges that captivate and teach through touch.
Each book is crafted by STEM experts to support UK curriculum goals in a fun, hands-on way.
At BrainyTots, we aim to revolutionize early childhood STEM education with screen-free, hands-on learning that sparks curiosity and builds problem-solving skills. Based in the UK, we create interactive books for children aged 4 to 10, featuring a patented mechanical unlocking mechanism that turns each page into a puzzle adventure. Our vision is to lead in tactile educational innovation—making learning fun, meaningful, and unplugged. In response to rising concerns over screen time, we offer a curriculum-aligned, gamified alternative that promotes cognitive development and supports national learning goals.
BrainyTots was founded by Raafia Noor Afzal, a creative professional with a background in children’s publishing and a passion for making learning meaningful and fun. With over five years of experience and 800+ projects completed, she has helped authors worldwide design engaging children’s books. Her expertise lies in layout design that inspires imagination while supporting age-appropriate learning. Holding a master’s in International Business from Anglia Ruskin University, Raafia blends creative insight with strategic thinking in all her work.
"As someone who has spent years working closely with children’s authors, I’ve seen how powerful a well-designed book can be in shaping how children think and explore. With BrainyTots, my goal is to take that magic one step further — combining storytelling, STEM, and play in a way that helps children grow with curiosity and confidence."
Our screen-free books are crafted with care and backed by a patent-pending learning system. Loved by parents, trusted by educators, and designed to grow with your child’s curiosity.
Learn by touching, turning, and solving—ideal for kinesthetic learners.
Each story builds logic, confidence, and early STEM understanding.
Protected by UK IP rights. Real innovation, not just another book.
Durable builds. No screens. Designed with mindful, lasting play in mind.
Explore our growing range of educational books. Every BrainyTots title features hands-on problem solving through patented unlockable pages.
Discover insights into hands-on education, screen-free parenting, and updates from the BrainyTots team. More blog content coming soon.
Hello, I’m Raafia Noor Afzal, the founder of BrainyTots. I’d like to take a moment to share why I started
Introduce your child to the joy of hands-on learning with BrainyTots’ screen-free, STEM-powered adventure books. Designed for ages 4–10, our interactive unlocking mechanism turns problem-solving into play.
Brainy Tots. All Rights Reserved